From a statutory door plate to a building-height hoarding. Six services covering interior and exterior signage, wayfinding schemes, print, vehicle livery and large structures — with Arabic and English set properly, not translated and squeezed in.
Fabrication, print and installation. Design where you need it, or working to your brand guidelines where you already have them.
Reception lettering and logo walls, room and door signs, floor directories, statutory and safety notices. Materials picked for the setting — brushed stainless and acrylic where it has to look considered, printed vinyl and foamex where it has to be quick and easy to replace.
Building identification that survives Jeddah sun and coastal humidity: fascia lettering, built-up and flat-cut letters, illuminated and halo-lit signs, totems and pylon signs. Fixings and substrates specified for wind load and thermal movement, and finishes chosen so the colour is still right in three years.
03A single sign is a product. Getting someone across a whole site without stopping to think is a design job. We map the decision points first, then build a consistent family — approach, car park, entrance, level identification, room numbering — with bilingual layouts set so the Arabic reads as well as the English.
Offset for volume and quality — brochures, manuals, folders, stationery. Large format for panels, displays, banners and backdrops. Colour managed across both, so the printed brochure and the exhibition graphic standing behind it are the same brand rather than two versions of it.
Fleet livery that looks the same on the tenth vehicle as it did on the first: full and partial wraps, cut vinyl, one-way vision film on glass, and reflective markings. Templates cut to the actual model, and panels laid so artwork lines up across doors and body seams instead of stepping at every joint.
Hoarding that earns its keep while the project runs — printed panels, gantries, mesh banners on scaffold, and the very large formats that go across building elevations. Engineered for wind load, fixed to structure or a freestanding frame, and installed on a programme that works around the site rather than halting it.
Photography on this page is illustrative of the trades described. It does not depict specific Crossworld Constructions projects.
Arabic and English do not share a reading direction, a baseline, or a comfortable weight at the same point size. Set carelessly, the Arabic ends up smaller, lighter and second — which is the wrong message on a sign in the Kingdom, and often not compliant with the client's own brand standards either.
We set both languages as a pair from the start: matched optical size rather than matched point size, alignment that respects each direction, and enough separation that neither reads as a caption to the other. It costs nothing extra at artwork stage and cannot be fixed once the panels are cut.
